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Publications & Case Studies
Publications
Putting Your Breast
Center Ahead of the Competition by Adding
a Mammography Comfort Aid to Digital
Mammograms
RBMA Bulletin, September/October
2006
A hospital discovers the financial and clinical
benefits of combining digital mammography equipment
and MammoPad®.
Full
Story
Breast Cushion, Training
Boosts Tissue Acquisition
Advance for Imaging
and Oncology Administrators, June 2006
A study indicates the use of MammoPad® and
technologist training yields major benefits
for tissue acquisition.
Full
Story
Marketing Comfort
in Breast Imaging
Decisions in Imaging Economics,
April 2005
A breast imaging program built
around MammoPad® met with resounding
financial and clinical success.
Full
Story
Take the Pain Out
Of Mammograms and Paps
Woman's World, March
15, 2005
One good way to ease the pain of getting a
mammogram: "Use a cushion," advises Woman's
World in a recent article that quotes Gail
Lebovic, M.D., a breast health expert and the
inventor of MammoPad®
Full
Story
Relax, get to it!
Methods to reduce discomfort
Mammography Regulation
Report, July 2004
MammoPad® plays a key role in helping a
woman relax during her mammogram. Here's how
one breast center uses the breast cushion and
other techniques to reduce discomfort.
Full Story
Tips to Comfort Six
Different Patient Populations
Mammography Regulation
Report, June 2004
A mammography technologist describes how to
use MammoPad® for several different kinds
of patients to give them a softer mammogram.
Full
Story
Dupont Hospital sees
volume rise due to soft pad
Mammography Regulation
Report, April 2004
Dupont Hospital in Fort Wayne, IN uses MammoPad® to
ease a woman's discomfort during the breast
exam. One patient said she did not even feel
the compression when using the cushion.
Full
Story
Making a Difference
RT Image, March 2004
Gifford Medical Center, in Randolph,
Vt., features MammoPad® as part of
its successful efforts to provide
lifesaving mammography to even more women.
Full
Story
Addressing Mammography
Pain
RT Image, January 2003
A radiology technologist outlines
the clinical evidence that mammography
pain is an important issue - and
shows how MammoPad® can help technologists
and their patients overcome concerns
about pain.
Full
Story
Technical Advances
in Mammography Aid Detection
ASRT Scanner, June
2002
Three recent advances - digital mammography,
computer-aided detection (CAD) and the MammoPad® breast
cushion - deliver better detection and make
mammography more comfortable.
Full
Story
How to Get a Good
Mammogram
Family Circle, May 21, 2002
Robert Smith, Ph.D., Director of
Cancer Screening at the American
Cancer Society, offers tips to getting
the best possible mammogram. Among the
tips: Ask if the breast center offers
MammoPad® to "pad
the breasts, decreasing discomfort
without interfering with quality images."
Full
Story
Case
Studies
Dartmouth-Hitchcock Medical Center: Breast Cushion and Digital Mammograms Improve Mammography Experience
AuntMinnie e-Broadcast September 10, 2008
In any medical setting, you hope to make your patients as happy as possible but their satisfaction can’t come at the expense of clinical benefits. Fortunately, the Medical Center in Lebanon, New Hampshire, has found a way to please its patients and improve the clinical value of its mammograms at the same time – with a combination of digital mammograms and the MammoPad breast cushion
Full
Story
Lourdes Hospital, Binghamton, New York: High Tech with a Soft Touch for Everyone
AuntMinnie e-Broadcast September 10, 2008
Shelley R. Neal, CEO, Rob Murphy, MBA, and
Marty Hornback
Jewish Hospital Medical Center East (Louisville,
Ky.) saw a significant increase in patient
volumes and revenue after marketing the combined
benefits of digital mammography and the MammoPad® breast
cushion.
Full
Story
The Breast Center at Sequoia Imaging, Visalia, California: Where Technology and Compassion Come Together
AuntMinnie e-Broadcast September 10, 2008
Shortly after the Breast Center at Sequoia Imaging installed two Hologic Selenia mammography systems, they began providing the MammoPad breast cushion to every patient. This “high-tech, soft touch” combination proved to be a powerful one, as Sequoia quickly learned.
Full
Story
Increasing Revenue,
Volume and Capacity by Marketing
Digital Mammography and a Mammography
Breast Cushion
American College of Healthcare
Executives, 2007
Shelley R. Neal, CEO, Rob Murphy, MBA, and
Marty Hornback
Jewish Hospital Medical Center East (Louisville,
Ky.) saw a significant increase in patient
volumes and revenue after marketing the combined
benefits of digital mammography and the MammoPad® breast
cushion.
Full
Story
Use of a Mammography
Breast Cushion and Technologist
Training Increases Tissue Acquisition,
Enables Greater Compression, and
Reduces Discomfort for Patients
National Consortium
of Breast Centers, 2007
Barbara Jaeger, M.D.,
Pamela Waller, RT(R)(M) and Tammy Coryell,
RT(R)(M)
A study of 87 patients at Mercy Medical Center
(Baltimore, Md.) shows that the MammoPad® breast
cushion, when combined with positioning training
for technologists, can increase tissue acquisition
and compression force while still reducing
discomfort.
Full
Story
Marketing Digital
Mammography and Mammography Breast
Cushion Improves
Volume,
Revenues and Capacity
National Consortium of Breast Centers,
2007
Rob Murphy, MBA and Barbara Harner,
RT(R)(M)
This study concludes that using digital mammography
and the MammoPad® breast cushion, and marketing
their combined benefits, can significantly
increase patient volume and revenue.
Full
Story
Assessment of
Image Quality and Dose When Using
Breast Cushions During Full-Field
Digital Mammography
National Consortium of Breast Centers,
2006
Eric A. Berns, Ph.D. and R. Edward
Hendrick, Ph.D.,FACR
This study concluded MammoPad® has no clinically
relevant effect on image quality or dose when
used with full-field digital mammography equipment.
Full
Story
Increasing Mammography
Tissue Acquisition through Positioning
Training and Use of a Foam Breast
Cushion
National Consortium of Breast Centers,
2006
Tammy Coryell, R.T. (R)(M)
Research with 211 patients at 31 facilities
showed that MammoPad®, combined with breast
positioning training, significantly improves
tissue acquisition in mammograms.
Full
Story
Investment in
a Softer Mammogram Creates Sustainable
Financial Improvement
National Consortium
of Breast Centers, 2005
Lisa Evans Labbe,
R.T., (R)(M)
Patient volume grew by nearly 23% in the first
three months of a marketing campaign featuring
Tucson Breast Center's use of MammoPad® to
provide a Softer Mammogram. Screening mammography
revenues increased by nearly $1900 per day.
Full
Story
Softer Mammogram
Campaign: Improved Mammography
Comfort Increases Breast
Center Volume and Revenue
Edward White Hospital
Tony Raiano, Director of Diagnostic
Imaging
Edward White Hospital improved their financial
performance by 32% after implementing the Softer
Mammogram ProviderSM marketing program.
Full
Story
Improving a
Breast Center's Financial Health
by Marketing a More Comfortable
Mammogram
American College of Healthcare
Executives, 2005
Lisa Evans Labbe,
R.T., (R)(M) and Gerald R. Kolb, J. D.
Screening mammography revenues increased by
nearly $1900 per day at Tucson Breast Center
when MammoPad® was made the centerpiece
of the breast center's marketing and media
campaign.
Full
Story
Use of a Mammography
Comfort Aid and Education to Improve
Breast Positioning
National Consortium
of Breast Centers, 2005
Christine Watt, M.D.
and Ellen Everett-Massetti, B.S., R.T. (R)(M)
An independent study conducted at St. John
Hospital and Medical Center in Detroit, Mich.
evaluated the benefits of comfort provided
by MammoPad®. It is known that discomfort
can make it more challenging for mammographers
to achieve proper positioning. The study shows
the comfort effect of MammoPad combined with
technologist training can yield improvement
in breast positioning.
Full
Story
Reduction of
Discomfort during Mammography Utilizing
a Radiolucent Cushioning Pad
The Breast Journal,
2004
Lauralyn Markle,
M.D., Susan Roux, M.D., and James W. Sayre,
Ph.D
Researchers found MammoPad® significantly
reduces discomfort for most women, compared
to the use of no breast cushion. The study
encompassed 512 patients.
Full
Story
Clinical Assessment
of a Radiolucent Cushion for Mammography
Acta Radiologica,
April 2004
Professor László Tabár,
M.D., et al.
Research confirms MammoPad® breast cushion
is able to significantly reduce mammography
discomfort for most women.
Full
Story
Technical Evaluation
of Foam Pads in Mammography
National Consortium
of Breast Centers, 2004
Eric Berns, Ph.D
Northwestern University researchers evaluated
the effect of MammoPad® on image quality
and patient dose.
Full
Story
MammoPad® and
Digital Mammography
Radiological Society
of North America, 2002
R. Edward Hendrick,
Ph.D., et al.
Researchers at Northwestern University Feinberg
School of Medicine studied the role of the
MammoPad® breast cushion in digital mammography.
They concluded MammoPad made the exam significantly
more comfortable without adverse effects.
Full
Story
Pain Reduction
During Mammography Utilizing a
Radiolucent Pad
Society of Breast
Imaging, 2001
Lauralyn Markle,
M.D.; Diane Hines, R.T. (M); Kim Bock, R.T.
(M,); *James W. Sayre, Ph.D.
This study concluded that MammoPad® effectively
reduced pain for the majority of women.
Full
Story
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