Hologic Cynosure Division Teams Up With Brooke Shields for New Campaign

Kick-off event with Hollywood icon hosted in Beverly Hills

Strong. Sexy. Confident. These three words embody how everyone should have a chance to feel about themselves, and serves as the inspiration behind Cynosure’s new SculpSure® body contouring campaign, “Be strong. Be sexy. Be confident.” The global campaign encourages people to live confidently in a body that reflects their hard work and commitment to a healthy lifestyle—a mission Brooke Shields proudly shares as the new spokesperson for the state-of-the-art WarmSculpting with SculpSure treatment.

“Growing up under scrutiny, I often struggled with body confidence,” said Shields. “Through the years, I’ve worked really hard to maintain a healthy lifestyle, but there’s always a few stubborn areas that I can never quite change. Like everyone else, I want to feel and look my best. That’s why I’m thrilled to have found a solution that works. I chose WarmSculpting treatments because I was looking for a body contouring option that complements the hard work I put in every day, and I want to inspire others to feel beautiful and confident.”

As the spokesperson for the campaign, Shields will help educate consumers about WarmSculpting treatments through earned media interviews, print and digital advertising, social media, videos and in-office patient collateral. The leading message to women and men across the globe is that WarmSculpting treatments help them feel strong and confident, while enhancing a holistic healthy lifestyle, which Brooke embodies. An ad featuring the WarmSculpting campaign with Brooke was featured in the June 3 “Body Transformations” issue of PEOPLE Magazine.

“Brooke is timeless—and the epitome of strength, beauty and confidence,” said Kevin Thornal, Hologic’s Division President, Cynosure. “Her authenticity, relatability and multigenerational appeal make her the perfect partner for SculpSure body contouring. We take great pride in our mission to enhance lives and provide treatments that help consumers feel more confident. WarmSculpting treatments are changing the game for women and men to help them feel strong, sexy and confident.”

On April 23, 2019, Cynosure hosted a campaign launch event at the Four Seasons Hotel in Beverly Hills to build excitement with key customers and provide an opportunity to hear directly from leadership about the new campaign. Shields was in attendance to mingle with customers and pose for photos, and several high-profile, national media outlets were also invited and had the opportunity to interview Brooke in-person, including People, Yahoo! Entertainment, InStyle and Parade.

The campaign kicked off with the announcement of a contest running through July 9, 2019. Consumers who visit SculpSure.com and upload a photo of themselves and share how a WarmSculpting treatment will improve their self-confidence, will have a chance to win two free WarmSculpting treatments and a trip to New York City. The winner will visit Brooke’s favorite spots in the city, and will also have the opportunity to meet Brooke for a professional photo shoot together at an event in September.

I chose WarmSculpting treatments because I was looking for a body contouring option that complements the hard work I put in every day, and I want to inspire others to feel beautiful and confident.

While in Beverly Hills, Shields filmed several videos about her personal experience with SculpSure body contouring. Check out the video above that highlights Brooke’s relatable story and what led her to turn to WarmSculpting treatments to help boost her confidence. These videos will be shared on SculpSure.com, social channels and doctor offices across the country.

WarmSculpting treatments have a high patient satisfaction rating on RealSelf.com, the leading review site for medical aesthetic treatments, and was recognized as a 2019 RealSelf “Most Worth It” procedure based on consumer satisfaction scores. The clinically proven, non-surgical treatment has been approved for use on the abdomen, love handles (flanks), back, thighs and under the chin, reducing the number of fat cells in a treated area by up to 24 percent.

As the campaign continues through 2019, stay tuned for more on Brooke’s own journey to body confidence with WarmSculpting treatments through various marketing materials and promotional videos.

To learn more about WarmSculpting with SculpSure and the campaign, please visit www.sculpsure.com.

The SculpSure device is a non-invasive laser body contouring system, intended to permanently eliminate fat cells through non-invasive lipolysis of the abdomen, love handles (flanks), back, inner and outer thighs, and under the chin (submental). Individual results may vary and are not guaranteed. WarmSculpting treatments are not intended for weight-loss results or for people who are obese. Mild side effects may occur, including temporary tenderness, swelling, or tissue firmness in the treatment area. Please consult with your physician to see if WarmSculpting treatments are right for you.

©2019. Hologic, Inc. All rights reserved. Cynosure and SculpSure are registered trademarks of Cynosure, LLC. WarmSculpting is a trademark of Cynosure, LLC. Hologic, Inc. owns exclusive rights to photography. Use of photography without written permission of Hologic is prohibited.