Sheryl Crow campaign extends through 2018

Hologic rolls out SmartCurve™ system with the help of Grammy winner

It’s a new year, which means a renewed commitment from Hologic to continue serving as a breast health leader through the development of transformational technologies that improve women’s health and well-being via early detection and treatment.

This past October, Hologic recognized Breast Cancer Awareness Month by joining the conversation about the importance of routine breast cancer screening and how innovations like the Genius™ 3D Mammography™ exam are helping turn the tides of breast cancer diagnoses through its clinically proven ability to detect 20% to 65% more invasive breast cancers compared to 2D mammography alone.1 For the second year in a row, Hologic teamed up with Grammy Award-winner and breast cancer survivor Sheryl Crow to spread this message, as well as launch the Company’s latest innovation, the new SmartCurve breast stabilization system, which is designed to make the more accurate mammogram more comfortable.*ii

As a survivor, Crow understands firsthand the anxiety that can often accompany a mammogram, but she also stresses how crucial it is for women to make – and keep – their annual mammography appointments. 

“As a breast cancer survivor who is here today because my cancer was caught early during a routine mammogram, I'm passionate about sharing this incredible technology with everyone I meet,” says Crow in a recent video she filmed for Breast Cancer Awareness Month. 

In another video that is making rounds in physician waiting rooms across the country, Crow hopes to help alleviate some of the stress women face as they await their mammograms by talking about the SmartCurve system. The fear of pain and/or discomfort during an exam are some of the most frequently cited reasons for patients skipping or delaying screening mammograms. Fortunately, with the SmartCurve system — standard on new 3Dimensions™ mammography systems from Hologic and available as an enhancement option to existing Hologic 3D Mammography™ systems — a curved compression surface mirrors the shape of a woman’s breast to reduce pinching and allow uniform compression over the entire breast, with accommodations that can be made to fit a majority of women and breast sizes.2

In fact, the SmartCurve system improved comfort in the 93% of women surveyed who reported moderate to severe discomfort with standard compression.ii 

“With the introduction of the SmartCurve system, the Genius exam is now clinically proven to be a more comfortable mammogram, along with having the critical benefit of being the more accurate mammogram [compared to 2D mammography alone],” says Pete Valenti, Hologic Division President, Breast and Skeletal Health Solutions.

Therefore, women can take comfort in knowing they will not only have a better exam experience, but they can also have peace of mind knowing they won’t be sacrificing image quality or accuracy as a result. 

“That means that we can feel more confident that our annual screening exam has a high probability of finding the really troubling cancers we want found, and that it’s less likely we will be called back for those anxiety-provoking false alarms,” Crow adds in her patient video.

Crow’s work with Hologic will continue through 2018, as she continues to lend her voice through Hologic marketing materials and promotional videos to encourage women to be proactive about their health and well-being by scheduling a Genius™ exam. 

References: 1. Results from Friedewald, SM, et al. "Breast cancer screening using tomosynthesis in combination with digital mammography." JAMA 311.24 (2014): 2499-2507; a multi-site (13), non-randomized, historical control study of 454,000 screening mammograms investigating the initial impact the introduction of the Hologic Selenia® Dimensions ® on screening outcomes. Individual results may vary. The study found an average 41% (95% CI: 20%-65%) increase and that 1.2 (95% CI: 0.8-1.6) additional invasive breast cancers per 1,000 screening exams were found in women receiving combined 2D FFDM and 3DTM mammograms acquired with the Hologic 3D Mammography™ system versus women receiving 2D FFDM mammograms only.  2. Smith, A. Improving Patient Comfort in Mammography. Hologic WP-00119 Rev 001 (2017).
*Compared to 2D mammography alone
The Genius™ 3D Mammography™ exam (a.k.a. Genius™ exam) is acquired on the Hologic® 3D Mammography™ system and consists of a 2D and 3D™ image set, where the 2D image can be either an acquired 2D image or a 2D image generated from the 3D™ image set. The Genius™ exam is only available on the Hologic® 3D Mammography™ system. Please consult your physician for a complete list of benefits and risks associated with mammography.