Sustainability  >  Hologic and the Women’s Tennis Association

A Smashing Partnership!

Women’s health keeps winning with Hologic and the Women’s Tennis Association (WTA).

In the past two years, the Hologic-WTA partnership has scored win after win engaging the public about prioritizing women’s health. This growing ability to make a positive difference together earned recognition from Laureus, the prestigious global organization that advocates for using sports to improve lives. In November 2023, Hologic was selected as one of 30 brands worldwide for the Laureus Sport for Good Index because we are making a meaningful societal impact via sports. The Laureus index celebrates brands’ collaboration, innovation and creativity across the United Nations’ 17 Sustainable Development Goals.

Players’ Health and Women’s Health at Large

  • In June, the Hologic WTA Women’s Health Taskforce was launched to identify optimal performance and well-being standards for female tennis players and, by extension, physically active women around the world. The taskforce comprises 19 esteemed medical experts and half a dozen WTA athletes and legends serving as awareness ambassadors. It addresses a broad range of health issues, from breast health and orthopedics to OB/GYN care and mental health. 
  • Year-round, WTA legends and athletes help Hologic encourage women to prioritize preventive care. Ons Jabeur, Jessica Pegula, Maria Sakkari, Madison Keys, Petra Kvitova, Victoria Azarenka, Belinda Bencic, Caroline Garcia, Guiliana Olmos, Lindsay Davenport, Kim Clijsters and Leslie Allen all shared video messages with women in their home countries and around the world.

Special Events

  • In March, WTA legend Tracy Austin joined Hologic to promote women’s health at the California Conference for Women in Santa Clara, California. 
  • Hologic and the WTA hosted panel discussions about women’s health at tennis tournaments in Linz, Austria (February); Stuttgart, Germany (April); and San Diego, California (September).
  • At the WTA’s 50th anniversary gala in August in New York City, WTA leaders publicly thanked Hologic’s record-setting sponsorship of the WTA Tour.
  • In October, WTA legend and two-time breast cancer survivor Martina Navratilova appeared with Hologic Chairman, President and CEO Stephen P. MacMillan on the globally broadcast “TODAY” television show to spotlight the importance of early detection and treatment against breast cancer. They went on to ring the Nasdaq opening bell to kick off Breast Cancer Awareness Month.


  • In March, WTA athletes teamed up with Hologic employees for Miami Open Unites, a day of community service that aided five nonprofit organizations across Miami-Dade County.
  • During the August tournament in Montreal, Canada, Hologic and the WTA held a reception to honor 25 representatives of Coalition Cancer Quebec and the Quebec Breast Cancer Foundation.
  • In September, a tennis clinic was hosted at the San Diego Open for breast cancer survivors affiliated with the nonprofit organization Neighborhood Healthcare.